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Car AdvertisingCar advertising accounts for billions of dollars in advertising expenditures each year. This huge expenditure on car advertising is undersandable considering that cars are a big ticket item and that every consumer who can possibly squeeze out the payments will respond to car advertising by regularly purchasing new or used cars. In addition to the dollars spent by automakers on car advertising, local car dealers also continue the flood of car advertising by advertising in local media promoting the lines they carry with newspaper, local radio and TV car advertising. Automakers use every medium for national car advertising, including radio, magazines and TV. Major advertising agencies vie for car advertising accounts because of the huge associated car advertising budgets. Creating effective car advertising is challenging, particularly in terms of finding special attributes of a particular model to emphasize in multi-media car advertising campaigns. Sometimes an agency will have to create a number of campaign ideas before the client will agree to a particular car advertising campaign. Once a campaign is approved the agency must develop highly effective copy and art for both print and TV car advertising. Often a large number of writers, artists, camera and production specialists are required to produce multi-media car advertising campaigns. In addition to the initial marketing effort to sell automobiles, car advertising campaigns are just the beginning. There is a huge market for automobile parts and services. The money spent on the original car advertising is supplemented by advertising for parts and services. Consider how many millions have been spent on advertising Meineke Mufflers, for example. The loss of budgets for car advertising and for car parts and services would be a tremendous blow to all advertising media. And were there no car advertising, thousands of copywriters, artists and support personnel would be looking for a job. Because of concerns with global warming, the emissions of gasoline-fueled automobiles has introduced a new element both into the manufacture of cars and recently in car advertising. First good mileage and low fuel consumption became an element in car advertising. Now, with auto manufacturers adding electrically powered models to their lines, this factor has been introduced into car advertising. Because most people are not altruistic enough to purchase an automobile for this reason alone, other features of the car must also be emphasized in car advertising. The appearance of the first automobiles for general use spawned a whole new group of services to create the car advertising which has presented and sold generations of automobiles to the public worldwide. Like cars, car advertising is an essental element of the industrialized world.
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