Cheap Advertising - article by MOREinfo-About.com

Cheap Advertising

For a local business operation, one not concerned with national advertising, there are several avenues of relatively cheap advertising which can be effective. If there is a small local newspaper or weekly circular, advertising in these papers can be quite cheap, and if an ad is designed to be attention-getting, this form of cheap advertising can get results for a local merchant or professional.

Supermarkets employ cheap advertising in the leaflets or small papers they hand out to customers. People who shop in the store regularly will peruse the material and will buy some of the products, so there is a definite return on this form of cheap advertising.

Persons holding estate sales or auctions can buy cheap advertising in the classified sections of local newspapers. The potential customers for such events will be looking for the ads, so there is maximum effectiveness from this cheap advertising.

Non-profit organizations and community organizations can get cheap advertising in terms of free public service announcements on local radio, as well as cheap advertising (actually free advertising) through announcements on local TV channels. Although there is usually no profit in connection with these events, it is nevertheless cheap advertising, to promote the name and activities of various organizations.

Local businesses and professionals with small advertising budgets can get good buys and a form of cheap adveertising on local radio stations, where a 30-second announcement may cost as little as $50. Display ads in local newspapers may also bring good return if this cheap advertising medium is used effectively.

In major media, such as national TV and major magazines, there is no cheap advertising. There can be relatively less expensive advertising, however, depending, in the case of TV, on the time and positioning of the commercial. On the other hand, the relatively cheap advertising on late night TV, for instance, will reach far fewer people, thus reducing the effectiveness. The use of black and white only in an ad in a magazine can reduce the cost, but research shows it also reduces effectiveness. Major magazines and national TV are not the place to look for cheap advertising.

Another source of cheap advertising is the use of inexpensively printed flyers, usually a sheet of colored paper with large print, which are widely distributed by hand in public places. An example of this type of cheap advertising is the flyers that are placed on automobile windshiields in large parking lots. Many of these are simply thrown away, but a certain percentage of this type of cheap advertising is read and some results obtained. This form of cheap advertising can be used both to promote products and events. Sometimes stores, especially supermarkets will permit this sort of cheap advertising vehicle to be displayed in the store window.

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